Luxury real estate in Italy continues to have an irresistible appeal to international buyers seeking luxury properties. From art cities and exclusive coastal locations to renowned wine regions and historic villages, the Bel Paese offers unique opportunities for those desiring to invest in luxury homes.
The Luxury Residential Market in Italy
According to the Luxury Residential Market in Italy report by Immobiliare.it, the Central and Northwest Italian regions currently dominate the sector, with a total real estate value of 19.9 and 19.6 billion euros, respectively. The most sought-after cities include Florence, Rome, and Milan.
Most In-Demand Property Types
High-net-worth buyers prefer:
- Historic mansions with panoramic views and large gardens.
- Luxury apartments in heritage palaces featuring exclusive terraces.
- Italian country houses with modern amenities while preserving their traditional charm.
Dreamer selects the finest luxury homes in Florence, Italy including frescoed palaces, villas with pools, penthouses, and exclusive apartments for sale.
Investing in Tuscany and Umbria
The Italy Prime Residential Market 2024 report by Savills highlights the growing international interest in the luxury residential market in Italy. Florence boasts some of the highest rental prices in Italy, while Tuscany follows Costa Smeralda as the second-most expensive luxury real estate market, with Lake Como ranking third.
Why is Italy a Top Luxury Investment Destination?
A unique combination of lifestyle, culture, and favorable climate makes Italy an attractive destination for luxury real estate investments. The charm of the countryside, stunning architecture, and timeless cities keep Tuscany and Umbria among the most in-demand markets.
Key market data from 2024:
- Luxury real estate deals recorded a 64% increase over the first half of 2023.
- Country houses remain dominant in the two regions, accounting for 70% of purchases.
- The average value of purchases and sales increased by 43%, confirming the growing demand for luxury properties.
- More than 34% of transactions involve properties priced between 500,000 and 1 million euros.
- Interest in high-end properties with a value of more than 2 million euros increased by 5.5% over the previous year.
As a result, both regions are appealing to those seeking a luxury villa in central Italy, immersed in the natural beauty and rural charm.
Learn more:
Who Buys Luxury Homes in Italy? Trends and Buyer Profiles
Italian luxury real estate attracts a wide-ranging international clientele. According to LuxuryEstate.com, the top investors in 2024 are:
- Germans: 18.5%
- French: 8.6%
- Polish: 8.2%
- Americans: 5.7%
- British: 2.8%
High-spending buyers are attracted to major cities and exclusive locations like Forte dei Marmi. Demand focuses on luxury properties that provide privacy, prestige, and prime locations.
Villas are the preferred property type (53.2%), while apartments account for 20% of searches. Country mansions make up the remaining share.
Discover 2025 luxury real estate global trends.
Luxury Property Buyers in Italy
According to Gabetti’s Luxury Real Estate Market report, high-net-worth buyers entering the luxury market mainly belong to Generation X (1965-1979) and Late Boomers (1955-1964), with the highest concentration of wealth among individuals aged 50 to 70.
How much are international buyers willing to spend on Italian luxury homes?
- 30% aim for properties under €1 million;
- 21% budget between €1-2 million;
- 13.8% plan to invest between €2-3 million;
- 1.2% of ultra-rich buyers are willing to spend over €30 million.
Read the article in our Dreamer Magazine: One of Italy’s Most Expensive Properties is for Sale with Dreamer.
Where to Invest in Luxury Real Estate?
Tuscany and Florence: a Booming Luxury Market
The Florence and Tuscany Prime Residential 2024 report by Savills confirms the growing interest in luxury property investments in Tuscany, Italy driven by:
- Urban redevelopment projects.
- Prime price increases (10,000€/sqm on average).
- A booming rental market, with a +41% increase in demand for prime rentals in Florence’s historic center since 2019.
Read our article: The Luxury of Florence – Homes for Sale and Exclusive Residential Areas.
The luxury real estate market in Tuscany, focusing on high-end residential properties, remains one of the most attractive and resilient in Italy.
Gabetti‘s research indicates that in 2023, the buying and selling market in Florence increased significantly in the historic center, Oltrarno, and Lungarno, which has the highest price range. Piazzale Michelangelo, Bellosguardo, Volta, and Salviatino followed in popularity, while Viali and Prima Collina remained stable.
Tuscan Countryside: Rural Luxury Charm
The Chianti and Val d’Orcia rural areas continue to attract luxury real estate investments, with average prices of €9,500/sqm and transaction volumes up +12% since 2019. Luxury properties such as renovated farmhouses and modern villas, which blend harmoniously with the landscape, offer a quiet retreat without compromising service accessibility.
Between 2023 and 2024, the greatest growth was recorded in Gaiole in Chianti (+4%) and Greve in Chianti (+3.5%).
Discover the residences selected by Dreamer Real Estate in Chianti and Val d’Orcia: architectural gems set in breathtaking landscapes.
Tuscany’s Coastal Areas: Luxury Seaside Villas
Tuscany’s seaside locations, from Forte dei Marmi to the Argentario, are experiencing significant growth:
- Versilia +24% in transactions, with prices reaching €16,100/sqm;
- Maremma +20% in transactions, starting from €11,500/sqm.
Versilia, in particular, consolidates its position as a luxury destination, surpassing traditionally dominant locations such as Argentario and Punta Ala. This is due to the growing popularity of exclusive beach resorts such as Forte dei Marmi, Camaiore, and Pietrasanta.
Luxury Real Estate in Italy: A Strategic Investment
By 2025, the luxury property market in Italy will continue to grow, with stable or slightly rising prices due to strong demand and limited supply. The luxury rental market is also expanding, driven by competition for high-quality properties and a rising focus on exclusive amenities. A key trend is the demand for eco-friendly luxury homes, which is strengthening Italy’s position as a prime investment destination.
