The regions of Tuscany and Umbria are among the most attractive for those seeking luxury real estate investments in Italy. These areas, known for their stunning landscapes, rich history, and high-quality lifestyle, attract increasing demand from international investors.
Tuscany: Home of Italian History, Art and Elegance
Tuscany, famous for its rolling hills, vineyards, and historic cities such as Florence, Siena and Pisa, is synonymous with beauty and culture. This region offers a perfect mix of Renaissance art, architecture, and world-class wines, and owning a luxury property in Tuscany is a sign of status and a solid investment for many.

Historic villas, renovated farmhouses and properties with vineyards in areas such as Chianti, Val d’Orcia and the Maremma represent a perfect combination of lifestyle and authenticity. Demand for these properties is always high due to the region’s mix of natural beauty and artistic and cultural history.
According to industry studies, Tuscany is one of Italy’s regions with the highest rate of purchases by foreign investors, attracted by the stability of the market and the steady increase in property values. Locations such as Forte dei Marmi are among the most popular and expensive (we talked about it here). At the same time, Florence remains a center of great interest for those looking for luxury apartments and historic villas.
Umbria: the Green Heart of Italy
Umbria, known as the Green Heart of Italy, offers an equally attractive alternative for those seeking tranquility, elegance, and unspoiled nature. Medieval towns such as Perugia, Assisi, or the suburbs of Todi and Orvieto are prime locations for those who want to purchase a luxury residence.
Explore the exclusive farmhouses for sale in the hills of Perugia in Dreamer’s portfolio.
Here, there is a relaxed pace of life, a quiet atmosphere, and a high quality of life: prestigious properties are often nestled in the countryside and offer panoramic views of Lake Trasimeno.
Umbrian luxury villas, often converted from restored farmhouses or historic buildings, are appreciated for their aesthetic and cultural value while offering a high quality of life in the region’s quiet and natural beauty. Many purchase here to turn the properties into exclusive luxury resorts in Umbria.
New Investment Opportunities in Tuscany and Umbria, Italy
Tuscany and Umbria feature postcard views, which include the Chianti hills or the Umbrian Countryside. Both regions are characterized by medieval castles, vineyards and historic residences that preserve a unique charm. Such heritage attracts buyers looking for exclusive properties with lasting value.
The wine scene provides the backdrop for luxury investments in country estates, with vineyards and exclusive resorts: find out more.
Luxury real estate in Tuscany is expanding constantly, establishing itself as one of the most sought-after destinations for purchasing fine properties. Even in Umbria, where average property prices are lower, there is a growing demand from international buyers, particularly from Northern Europe, the United Kingdom and the United States.
With a special focus on country farmhouses and mansions nestled in historic villages, market analyses confirm a high interest in luxury properties. The appeal of the Italian Dolce Vita, associated with enchanting landscapes and a high quality of life, continues to attract international buyers.
The Luxury Homes Charm
In the first half of 2024, high-end real estate sales in these regions experienced significant growth, with a 64% increase in transactions compared to the same period in 2023.
Luxury real estate offers stable and profitable investment opportunities. Find out why luxury properties, from villas to farmhouses, are a status symbol and a safe haven for investors, even in times of crisis: read the article.
Country houses remain the most popular, representing more than 70% of transactions. Buyers are often looking for renovated properties that combine authenticity, scenic views and modern amenities, to include them in the luxury rentals circuit.
Investing in Tuscany and Umbria
Tuscany and Umbria represent attractive destinations for those seeking luxury properties in Italy. The exclusive characteristics of these regions, combined with the stability of the high-end real estate market, make luxury real estate a unique opportunity for investors. Whether villas by the sea, farmhouses in the countryside, or historic apartments in cities of art, these regions still maintain a timeless appeal for an international audience.
Living in Tuscany or Umbria means enjoying a slower pace of life. These regions offer the best rural living, with towns rich in history, culture and a natural landscape that encourages healthy, active living.

Most Popular Regions for Luxury Real Estate
In recent years, the focus on sustainability has made these areas even more attractive to those seeking luxury real estate. Many residential projects are integrating eco-sustainable technologies, such as solar energy and water management systems, to respond to the needs of an increasingly environmentally oriented market.
Read our article dedicated to sustainable architecture in luxury real estate.
Investing in property for sale in Italy, particularly in Tuscany or Umbria, is not just about buying a home, it is about being part of an exclusive lifestyle that combines luxury, beauty and tradition.
































