Florence is one of the most iconic art cities in the world and a truly international lifestyle destination. Often described as an “open-air museum,” the city offers a rare and historic real estate portfolio deeply rooted in Italy’s cultural heritage. The surrounding hills, dotted with Renaissance villas, Italian gardens, olive groves, and vineyards, provide a highly exclusive and private setting for those seeking a unique, stable, and timeless investment.

Yes. Florence ranks among the top four prime residential markets in Italy, with a luxury property segment valued at over €2.3 billion.

The real estate supply is highly curated and limited, with strong demand from international high-net-worth buyers from the USA, Germany, the UK, France, Canada, and Switzerland.

• A stable, low-volatility, and consistently growing market.
• Increasing international demand (+44% for properties over €1 million).
• Highly limited and exclusive inventory, especially in prime central and hillside areas.
• Strong historical and cultural value that protects and enhances long-term investment.
• Global appeal for tourism, lifestyle, and luxury residential living.

The typical buyer profiles include:

• International high-net-worth individuals (HNWIs) seeking a pied-à-terre or a luxury villa for seasonal or long-term use.
• Lifestyle investors and families, especially from Europe, looking for a stable residence in a secure, culturally rich city.
• Luxury homebuyers passionate about Italian art and heritage, often in search of renovated historic palaces with preserved original features.

• Unique architectural heritage.
• High livability, safety, and walkability.
• Excellent potential for short-term luxury rentals.
• Quick connections to Europe’s major cities.
• A stable, competitive market with strong growth over the past five years.
• True exclusivity: properties in Florence are irreplaceable assets.

• Strong growth in international buyer demand.
• Preference for fully renovated properties with gardens, swimming pools, and panoramic terraces.
• Rising interest in luxury homes that combine historical charm with advanced technology.
• Increasing appreciation for historic and heritage villas (e.g., Decameron Villa).
• Focus on trophy assets: rare, iconic, and highly exclusive properties.

Trophy assets are rare, iconic, and often off-market properties, defined by:

• Exceptional locations with panoramic views and central locations.
• Unparalleled architectural, historical, or artistic value.
• Extremely limited availability and sustained demand from global elite investors.

These properties are considered safe-haven assets, capable of preserving or increasing their value over time thanks to their intrinsic uniqueness and timeless appeal.

Owning a trophy asset in Florence is a symbol of status and prestige, as well as a highly regarded form of portfolio diversification.

In Florence, trophy assets typically include:

• Historic palaces with original frescoes and unique architectural details.
• Panoramic penthouses with terraces overlooking the Duomo and the historic city center.
• Villas protected by the Fine Arts Authority, often featuring centuries-old parks and private Italian gardens.
• Exclusive mansions in Florence’s most prestigious neighborhoods, ideal for private residences, luxury hospitality, exclusive retail, or corporate headquarters.

These properties offer unique investment opportunities and are often used as prestigious second homes, exclusive event venues, or high-end hospitality assets.

• Rarity and uniqueness, ensuring constant demand and long-term appreciation.
• Stable value and low market volatility.
• Flexible use: trophy assets can serve as private residences, exclusive event venues, or luxury rental properties.
• Highly valued by international high-profile investors as symbols of status and distinction.
• Protection against inflation and a valuable diversification within a global portfolio.

Recent data shows that Florence accounts for approximately 3.7% of Italy’s total luxury real estate inventory. The most sought-after segment is luxury apartments (73% of the stock), primarily located in the historic city center and often beautifully restored with meticulous attention to heritage. Historic villas, period residences, and prestigious hillside estates also attract strong international interest.

• Frescoed apartments in the city center, whether fully renovated or with restoration potential.
• Country homes and villas with gardens and swimming pools, offering privacy and proximity to the city.
• Protected historic mansions, combining cultural value with significant long-term capital growth, especially when carefully restored.